The 2027 Subaru Outback now starts at $32,995, $2,000 less than last year

Subaru has cut the entry price of the 2027 Outback to $32,995, which is $2,000 less than the starting point of last year’s lineup. The new number belongs to a restored base trim, and Subaru says most other trims also get cheaper, by about $1,000 on average. Prices exclude destination and delivery charges, and the wagon-style SUV is scheduled to reach retailers later this year.

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The reductions arrive together with more standard equipment on the cheapest version, not less, which makes the Outback’s pricing move easy to explain and hard to ignore for shoppers cross-shopping compact and midsize crossovers. Subaru says most trims are about $1,000 cheaper on average, while the Premium holds at $34,995, so the entry-level headline comes from the new base trim rather than a price change on an existing one.

A base trim returns, $2,000 under the old entry price

For 2026, Subaru announced Outback pricing on Aug. 21, 2025, and said flatly that the base Outback had been discontinued. That left the Premium at $34,995 as the cheapest way in, before a $1,450 destination and delivery charge. The 2027 base trim at $32,995, as Autoblog reported on Oct. 23, therefore undercuts last year’s entry point by exactly $2,000. The Premium stays at $34,995, so the lineup now opens with two trims separated by the same two-thousand-dollar gap, and Subaru has not yet published a 2027 destination figure in the material reviewed.

Autoblog’s price table shows how far the reductions reach. The Limited drops $1,720 to $39,995, the Touring falls $1,900 to $43,495, and the Limited XT is down $770 at $43,595. The Wilderness is $1,000 cheaper at $43,995, and the Touring XT drops $1,400 to $46,595. Those 2026 comparison prices come from Subaru’s pricing release, where the Limited was $41,715, the Touring $45,395, the Limited XT $44,365, the Wilderness $44,995 and the Touring XT $47,995. The Premium is the only trim that holds flat.

What the base Outback now includes

The cheapest Outback is no stripped-down fleet special. According to Autoblog, the base trim comes standard with a 12.1-inch touchscreen, a 12.3-inch digital instrument cluster, EyeSight driver assistance, the DriverFocus distraction mitigation system, heated front seats and a power rear gate. Underneath is the 2.5-liter Boxer four-cylinder with 180 horsepower, a continuously variable transmission and Symmetrical All-Wheel Drive, plus 8.7 inches of ground clearance, X-MODE with Hill Descent Control and roof rails rated for an 800-pound static load.

Higher up, the Limited XT now carries Highway Hands-Free Assist as standard, along with Emergency Stop Assist with Safe Lane Selection and additional highway-driving aids. On the Wilderness, the same features are available through an optional package. Paint choices include Sand Dune Pearl, Daybreak Blue Pearl and a new Snowfall White Silica. The Outback is assembled in Gunma, Japan, and Autoblog does not report a pricing change tied to a mechanical update.

The comparison with last year gets sharper when options are counted. Subaru’s 2026 release priced the Premium’s optional package at $2,270, taking that trim to $37,265, and a $395 charge applied to two premium paint colors. Measured against that fully equipped 2026 Premium, the 2027 base trim is $4,270 cheaper before destination charges, although the two vehicles are not equipped identically and buyers should compare window stickers line by line once the cars reach showrooms later this year.

Why Subaru is holding the line on affordability

The Outback cut fits a pattern at the brand. In its Sept. 17 release on 2027 Forester pricing, Subaru of America kept the Forester at $29,995, unchanged from the outgoing model year, and said the approach reflected “affordable, capable, and safety-first new vehicles” for shoppers. Several Forester trims added equipment at the same price, including a Wilderness that made last year’s optional package standard, while three gas-only trims were discontinued.

Demand gives the company a reason to compete on price. The review site Next Car Review, drawing on Subaru sales data, puts Outback sales at 168,771 in 2024 and 157,716 in 2025, with first-half 2026 volume down 14.1 percent before June rose 32.7 percent. Those figures are that site’s account rather than a Subaru statement.

Rivals are priced differently. In a July 2026 comparison, Autoblog picked the 2026 Outback over the Toyota Crown Signia on overall value, space and capability, while noting that the Crown Signia is hybrid-only and returns better fuel economy. The Autoblog comparison also credited the Outback with a 2026 IIHS Top Safety Pick+ rating. Subaru has not named a spokesperson on the 2027 pricing in the coverage reviewed, and the on-sale date remains “later this year.” Until Subaru publishes its own 2027 announcement, the trim-by-trim figures here rest on Autoblog’s reporting of the company’s numbers, checked against Subaru’s published 2026 prices, which is why the destination charge and final window-sticker totals remain open questions.

This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.

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