Morning Overview

Software, Apps, and Big Tech

Amazon rebrands ad-free tier as Prime Video Ultra at $4.99 a month

Amazon has rebranded its ad-free streaming add-on as Prime Video Ultra, raising the monthly price from $2.99 to $4.99 for U.S. subscribers who want to watch without commercial interruptions. The move comes roughly a year after the company introduced ads into its standard Prime Video experience, and it signals a deepening commitment to advertising revenue […]

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