Range Rover will end the Evoque and Velar, its two cheapest SUVs, in 2027

Range Rover’s managing director has confirmed that the Evoque and the Velar, the brand’s two cheapest SUVs, will be discontinued, with production ending in 2027 and no direct successor planned. The Evoque launched in 2011 and the Velar in 2017, and together they opened the badge to buyers well below the flagship’s price. A low-slung electric grand tourer, the Range Rover GT, is slated to take over the entry-level role at nearly double the Evoque’s starting price.

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Martin Limpert made the announcement to Autocar, and Electrek relayed it on Nov. 4 with U.S. pricing attached.

Evoque and Velar prices against the Range Rover ladder

Electrek lists 2026 U.S. starting prices of $49,900 for the Evoque and $61,600 for the Velar, against $83,700 for the Range Rover Sport and $107,400 for the full-size flagship. Removing the bottom two rungs lifts the cheapest way into the brand by about $40,000 once the GT arrives, and Electrek questions whether a roughly $90,000 starting price counts as entry-level by any ordinary standard. It reads the move as a shift toward higher-priced, more profitable models.

Australian outlet CarExpert, summarizing the Autocar report, quotes local drive-away prices from $97,917 for the Evoque and $116,292 for the Velar. It says production of both ends by the end of 2027 and that the company is not developing a third-generation Evoque or a second-generation Velar. The two outlets agree on the substance, with Electrek writing that production is “set to end in 2027” and CarExpert adding the end-of-year framing.

Electrek adds historical weight to the cut. Both models, it writes, helped make Range Rover reachable for buyers beyond the wealthy and powerful, which is the role the GT cannot play at its expected price. The brand says plainly that no direct replacement is coming, so shoppers who want a compact or midsize Range Rover with a combustion or hybrid drivetrain lose the option rather than see it renewed in a new body. Autocar’s framing, as summarized by CarExpert, is that the GT replaces them only indirectly.

Range Rover GT as the entry point from 2027

Range Rover announced the GT on July 22 as the fifth member of its family. In the brand’s own release, Limpert called it the most car-like, yet unmistakably capable, Range Rover ever created. It is the first all-electric Range Rover on JLR’s Electrified Modular Architecture, assembled at Halewood in the UK, with a full hybrid version promised later in its life.

Electrek’s earlier reveal coverage says production begins in the first half of 2027, after the flagship Range Rover Electric and the Range Rover Sport EV. Pricing is not official. Electrek expects roughly $90,000 in the U.S. for the 2028 model year with an EPA range of at least 300 miles, and a UK price above 75,000 pounds. Autocar, as relayed by CarExpert, has the electric GT starting around 100,000 pounds in Britain and the hybrid around 90,000 pounds, so the cheapest GT is likely to cost well more than the SUVs it displaces.

JLR’s June corporate update places the electric Range Rover family on a timetable: Range Rover Electric and Range Rover Sport Electric are due to launch later this year, built at Solihull on the existing modular longitudinal architecture, while the first electric Range Rover on the new platform, made at Halewood, will get a full hybrid option that would be new to JLR’s lineup. Electrek prices the flagship electric SUV at $140,450 in the U.S. and expects the Sport EV at roughly $120,000 to $130,000, so the GT, revealed in July, would sit below both.

House of Brands: where Evoque and Velar buyers go next

CarExpert reports that Jaguar Land Rover wants to raise the entry cost of the Range Rover range to keep it upmarket and exclusive, and that Defender and Discovery will cover the volume segment the Evoque and Velar serve now. It names the Defender Sport as the new entry-level model for the wider Land Rover family. JLR’s June corporate update describes the same House of Brands approach, in which Range Rover, Defender and Discovery each pursue different customer segments, while Jaguar goes fully electric. Chief executive PB Balaji told investors in that update that JLR will sharpen its focus on North America, its biggest market, which is where the $49,900 Evoque and $61,600 Velar price points are due to leave the showroom floor. Neither company has said whether leftover inventory will be discounted as the end date nears, so the 2027 production cutoff remains the only firm detail.

The unanswered question is timing in the showroom. Production of the two SUVs ends sometime in 2027, but neither Electrek nor CarExpert gives a month, and the GT does not begin building until the first half of that year, with U.S. deliveries expected as a 2028 model. Buyers who want a sub-$62,000 Range Rover therefore have a window whose closing date the company has not published, and the first price list for the GT is promised only after fuller specifications arrive later this year.

This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.

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