Ferrari’s electric Luce will start at $560,800 in the US

Ferrari’s first all-electric car, the Luce, will start at $560,800 in the United States, with American deliveries planned for the second quarter of 2027. Car and Driver first reported the figure, and Ferrari confirmed it, according to Electrek’s Oct. 22 report. The price excludes options, which Ferrari has not yet priced, and state sales tax comes on top.

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The number is about $80,000 below the roughly $640,000 that many outlets had been quoting since the car was unveiled in May. That earlier figure was never a U.S. price at all. It was a currency conversion, and the gap between the two shows how much guesswork had filled the space left by Ferrari’s silence.

How the $640,000 estimate turned into $560,800

Ferrari gave only a European price at the Luce’s Rome launch on May 25: 550,000 euros. Converted at about $1.16 per euro, that became the $640,000 that outlets repeated for months, Electrek included, as Electrek explained in its price report. European quotes include Italy’s 22% value-added tax, though. Strip it out and the Italian price is about 450,800 euros, or roughly $506,000 at about $1.12 per euro, which leaves the U.S. price about $55,000 higher on that basis.

Electrek notes that tariffs also matter. European-built cars face a 15% U.S. tariff, and Ferrari raised prices on part of its American lineup last year to cover it. U.S. buyers also pay state sales tax, which is separate from the $560,800 starting figure. Luxe Digital, writing a day earlier on Oct. 21, described the car as the most expensive five-seat production car on the market, about $50,000 above the top-trim Rolls-Royce Cullinan.

Four motors, 1,035 horsepower and an open question on range

The Luce is a five-seat, four-door car with one electric motor at each wheel. Electrek lists a combined 1,035 horsepower, a 0-100 km/h time of 2.5 seconds, a weight of 2,260 kilograms (4,982 pounds), an 800-volt architecture and a 122 kWh battery pack from SK On that charges at up to 350 kilowatts. Ferrari’s WLTP range rating is 529 kilometers, or 329 miles. Luxe Digital adds that about 280 miles is expected under EPA standards, and flags that figure as an expectation rather than a certified rating.

At the Rome launch, Ferrari Executive Chairman John Elkann said the company was “not going electric as a response to change, but as a decision to lead what comes next.” That framing matters for a car whose looks, shaped with Jony Ive and Marc Newson’s LoveFrom studio, drew heavy criticism online.

Beyond the numbers, Luxe Digital describes the Luce as having the lowest claimed drag coefficient of any Ferrari road car, the largest wheels ever fitted to a roadgoing Ferrari and the brand’s first bench seat, which seats three. A patented sound system amplifies rear-axle noise instead of adding a synthetic engine sound, and paddles on the wheel adjust torque and regenerative braking because there is no transmission. Electrek sets the car against the Lucid Air Sapphire, which it puts at over 1,200 horsepower and around $250,000, to show how far Ferrari has moved from the rest of the electric market on price.

Demand that has not blinked at the price

Early demand has been strong despite the reaction. Electrek reported in July, citing the Financial Times, that Ferrari sold its entire 2026 allocation, just under 500 cars, in less than two months, with China accounting for much of the demand. Ferrari declined to comment on the sales figures at that time. In August, Electrek says, the first production chassis sold for $40 million at a charity auction for the Ferrari Foundation.

Chief Executive Benedetto Vigna said in May that the car was getting orders from existing and new customers, and Bloomberg reported that the order book stretched toward the end of 2027, as Electrek covered at the time. Ferrari shares fell as much as 8% in the days after the unveiling before recovering more than 3%, while former Ferrari boss Luca di Montezemolo told Italian media the company should “at least take the prancing horse off.” Electrek also cautioned that some early orders might come from collectors positioning themselves for Ferrari’s invite-only editions.

Electrek’s Fred Lambert wrote that “the bigger story is that the price clearly doesn’t matter to Ferrari’s buyers,” and argued that the real test comes in 2027 and 2028, when the Luce has to sell on its own merits rather than on the novelty of the launch. The $560,800 figure is a starting price, not a final bill, since options are unpriced and tax is extra. Ferrari has also not said what the Luce will cost in other markets beyond the European price given at launch, so the American figure is one of only two official prices on the table.

This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.

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