Ford has priced the Fathom, the first pickup on its Universal EV Platform, at $29,945 including destination, and says the truck can send power from its battery back to a house, including through a blackout. Ford’s own pages list a $28,350 starting MSRP before destination, and Carscoops reported the $1,595 destination charge that brings the total to $29,945.
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The blackout capability comes with conditions. Ford says it takes a new Home Power Station plus a Home Backup Power Panel, and in some places utility approval, and the company has said pre-orders open in early 2027.
What $29,945 covers: price, battery and platform
The Carscoops report on the Fathom puts the starting price at $29,945, including the $1,595 destination charge, and cites up to 300 miles of range from a lithium-iron-phosphate battery pack. The standard-range MSRP of $28,350 comes from Ford’s own Fathom article on its newsroom, which notes that the figure excludes destination, delivery and dealer fees. Adding the destination charge to the MSRP gives the advertised price: $28,350 plus $1,595 comes to $29,945. The Next Web, for its part, reported that Ford will offer battery options for about 300 miles of range and had not announced battery size or fast-charging specifications.
The Fathom is built on Ford’s Universal EV Platform and will be assembled in Louisville, Kentucky, according to The Next Web’s account of the reveal, with LFP cells from the BlueOval Battery Park Michigan plant. Standard equipment includes BlueCruise hands-free highway driving, native Apple Maps routing and a frunk. Hart said of the truck, “It is not a stripped down vehicle,” and The Next Web reported her saying the Fathom and the Maverick Hybrid will draw different buyers, with most Fathom customers expected to treat it as a lifestyle vehicle. Carscoops notes that the Fathom undercuts the Chevrolet Equinox EV and Tesla Model 3, which need external hardware for bidirectional charging, and the Hyundai Ioniq 5 and Kia EV6, which offer only basic vehicle-to-load power.
Home backup: the 10 kW claim and the hardware it needs
Ford says the Fathom can supply a projected 10 kW of AC power to a home without a separate wall-mounted inverter, because the inverter is built into the vehicle’s E-box, according to a Ford executive’s post on the company newsroom. Carscoops, summarizing the same capability, wrote that the truck can supply a home with over 10 kW. Two services sit on top of that. Home Power Management charges the battery when grid electricity is cheaper and sends power to the house when it costs more. Home Backup Power switches the house onto the truck’s battery during an outage. Ford positions the second as a quieter, cleaner alternative to a gas generator.
Both services depend on charger-side hardware. Home Power Management requires the Ford Home Power Station, which the company expects to cost about half as much as its first-generation bidirectional charger. Backup adds the Home Backup Power Panel, expected to cost at least 60 percent less than the first-generation backup equipment. Kay Hart, general manager of Ford’s Model e business, wrote that the goal was “to redesign the system to cost far less so more people can access bidirectional power.” Ford had not published dollar prices for either piece of hardware in the pages reviewed.
Utilities and the interconnection question
Ford’s stated condition for both services is utility sign-off. In a companion post on bidirectional interconnection, Dave McCreadie, Ford’s director of grid and energy services, wrote that more than 3,000 U.S. and Canadian utilities have largely unique interconnection processes, most of them written for fixed assets such as rooftop solar and stationary batteries. Ford formed a working group in July 2026 with American Electric Power, BC Hydro, Consumers Energy, Exelon and Pacific Gas and Electric to define processes that can scale.
McCreadie said the system is designed to meet UL 1741 requirements and to comply with the IEEE 1547 interconnection standard. Ford’s Fathom page says Home Power Management requires utility approval and an active Ford trial or plan, while Home Backup Power may require utility notice or approval, depending on the location. Ford acquired the startup Auto Motive Power in 2023 and rebuilt the bidirectional hardware and software for the Universal EV Platform to bring the cost down.
Timing and the numbers still open
On Ford’s Fathom page, the company says the truck arrives in 2027, with pre-orders beginning in early 2027, and lets visitors request a pre-order invite. The Next Web reported deliveries in fall 2027, and Ford’s earlier naming post for the truck also lists it as available for pre-order in early 2027 at the same $28,350 starting MSRP. Carscoops calls the truck a 2028 Fathom, while Ford’s own pages refer to a 2027 model, a discrepancy that Ford has not addressed in the pages reviewed.
Range is the other open number, since Ford has not published a figure on its own pages. Ford’s pages mention only a standard-range battery, and the 300-mile figure comes from Carscoops, which attributes it to the manufacturer. The 10 kW output is, in Ford’s own wording, projected, so the blackout-power figure remains a pre-production claim until the truck ships.
This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.
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