Consumer Reports found Nissan’s Rogue and Frontier could sell for 16% or more below sticker with negotiation and rebates

Two Nissan models sit at the top of Consumer Reports’ latest roundup of discounted, recommended 2026 vehicles: the Rogue AWD SV and the Frontier Crew Cab 4×2 Long Bed SV, each carrying potential savings of 16% or more below sticker price. The magazine’s best new-car deals list, updated October 9, 2026, names 29 recommended models with potential savings running from 5% to 16% or more.

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Consumer Reports lists the Rogue AWD SV at a manufacturer’s suggested retail price of $31,890 and the Frontier SV at $36,690. Consumer Reports does not print dollar savings, but applying 16% to those sticker prices works out to roughly $5,100 on the Rogue and $5,870 on the Frontier. That arithmetic is an estimate built on the published percentage, and most of the incentives behind it are scheduled to end on November 2, 2026.

How Consumer Reports Calculates Potential Savings

Every vehicle on the list is a 2026 model that Consumer Reports recommends, and each is paired with a column labeled “Potential Savings Below MSRP”. The analysis assumes a buyer negotiates and applies the current rebates, which means the percentages describe what a determined shopper could reach rather than a guaranteed transaction price. The page is bylined by Todd Young, a senior data analyst, and Jeff S. Bartlett, the managing editor of the autos team.

The list rests on a simple premise stated in Consumer Reports’ own guidance: a great price is not necessarily a good deal if the car does not measure up, so only models that earn a recommendation qualify. Other trims of the listed models may also be bargains, according to the monthly deals page, and the group points shoppers to its Build & Buy service, which shows what other buyers paid and delivers up-front offers from certified dealers along with trade-in values.

Audi, Nissan and Lexus Close Behind the Leaders

Only two vehicles reach the 16% mark, but several others come close. The Nissan Pathfinder SL AWD, listed at $44,590, and the Audi A3 Premium Plus Quattro, at $40,100, both show potential savings of 15% or more, as does the Audi Q7 Premium Plus 55 Quattro at $67,600. The Lexus RZ 350e Premium is listed at 14% off a $48,200 sticker, and the Volkswagen Tiguan 2.0T SE 4Motion at 13% or more off $35,105. The Hyundai Elantra Hybrid Blue, at $23,950, is listed at 12% or more, while the Nissan Sentra SV, at $23,370, shows just 6% or more.

Pickups and family haulers cluster slightly lower. The Honda Ridgeline RTL AWD, the Honda Odyssey EX-L, the Hyundai Santa Fe Hybrid SEL AWD and the Mitsubishi Outlander SE S-AWC each show 11% or more, while the Ford F-150 Hybrid XLT 4WD SuperCrew lands at 7% or more on a $54,555 sticker. Consumer Reports adds a caution on its SUV deals page: TrueCar transaction data shows some of the featured models selling above sticker on average, so negotiating or using a car-buying service is recommended.

Smaller Nissan Discounts Last December

The jump on the two Nissans is easier to see against the magazine’s year-end list. In a roundup published December 19, 2025, Consumer Reports put the Rogue AWD at 13%, or more than $4,000, for an approximate price of $27,400, with the offer ending January 5, 2026. The Frontier was far less attractive then, at 6% or roughly $2,318 off for an approximate $37,100 price, and the Kicks and Santa Cruz sat in the 5% to 6% range.

Those earlier figures suggest the October potential savings on the Frontier have more than doubled in percentage terms in about ten months, and the Rogue figure has moved up three points. The percentages come from different model-year incentives and different trims, so the comparison is directional, but the direction is plain: the same two nameplates now offer far more room below sticker than they did at the end of last year. A Consumer Reports press-room copy of the October list repeats the same figures and the same November 2 deadline for most incentives.

Deadlines and Renewals

Almost every incentive on the October list carries an 11/2/2026 expiration, including both 16% Nissans. The Chevrolet Trax LT runs a couple of days longer, to 11/4/2026, and the Ford Bronco Sport Outer Banks AWD runs the longest, to 11/16/2026. The Bronco Sport also shows the smallest listed saving, at 5% or more of a $35,145 sticker.

Consumer Reports notes that incentives are often renewed, so even an expired deal can indicate how much room exists to negotiate. That makes the list a snapshot of rebate-driven leverage on a specific date rather than a price promise, and the practical takeaway is to price the Rogue and Frontier against dealer inventory before November 2 and to compare any quote with the magazine’s percentage rather than the sticker alone.

This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.