Ram’s Rampage, a compact unibody pickup built in Brazil, now has a European price of €44,000 before tax, about $49,200 at Carscoops’ conversion. The figure tops what the full-size Ram 1500 asks of American buyers, whose entry price Carscoops puts at $42,025 for the Tradesman and $47,280 for the Big Horn.
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Stellantis announced the European pricing on Nov. 9 with orders open through importer KW Auto and its dealer network. Fabio Catone, who heads the Ram and Dodge brands in enlarged Europe, framed the pickup as a bold new expression of Ram for the continent, built around unmistakable strength and capability.
The €44,000 starting price against Ram 1500 stickers
The Stellantis release gives the suggested retail price as starting at €44,000, tax excluded. Carscoops put it next to the American full-size trucks and concluded the Rampage costs more. Ram’s own U.S. page for the 1500 lists a starting MSRP of $42,400 for the Express trim, excluding destination, taxes, title and registration, so the sources differ slightly on the cheapest 1500 but all sit well under $49,200. A fair comparison also keeps in mind that the European figure leaves out tax and the American ones leave out destination charges.
Carscoops’ conversion of €44,000 into $49,200 implies roughly $1.12 per euro, so a swing in the exchange rate would widen or narrow the gap with the Ram 1500 without changing the euro price on the window. The comparison also pits a four-cylinder compact against full-size trucks, which is exactly the oddity Carscoops built its report around: a small pickup from Brazil asking more than the big ones that Ram builds for the American market. Carscoops also set the Rampage against European rivals in Germany: the Ford Ranger from €46,590 ($52,200) and the Toyota Hilux from €46,746 ($52,300). The compact Ram undercuts both midsize pickups by a few thousand euros.
Catone’s own words in the release were that the Rampage brings a bold new expression of RAM to Europe, with unmistakable strength and capability. Stellantis’s earlier preview material called the pickup a bold new entry into the compact lifestyle pick-up segment that fills a whitespace in the market, positioned between compact SUVs and midsize pickups.
Rebel diesel and R/T gasoline trims
Two versions go on sale. According to Stellantis, the Rebel pairs a 2.2-liter turbodiesel making 200 horsepower and 450 newton-meters with 17-inch all-terrain tires and a payload of 1,015 kilograms. The R/T uses a 2.0-liter turbo gasoline engine at 272 horsepower and 400 newton-meters, rides on 19-inch wheels with the suspension lowered 10 millimeters, reaches 100 km/h in 6.9 seconds and tops out at a limited 220 km/h, with payload of 750 kilograms. Both get a nine-speed automatic and four-wheel drive.
Ram’s earlier release on the European debut, issued after the Rampage’s showing at the Fieracavalli horse fair in Verona, gave the dimensions as 5,028 millimeters long, 1,886 wide and 1,716 tall, with the diesel quoted at 9.9 seconds from 0 to 100 km/h and a top speed of 196 km/h. That Stellantis preview described Ram as the main partner of the event, held Nov. 6 to 9, 2025, and carried no price. Carscoops lists payload across the two trims at 1,653 to 2,238 pounds.
Equipment is generous for the money, Carscoops says: a 12.3-inch infotainment screen, a 10.3-inch digital instrument cluster, leather upholstery, 12-way power front seats, Harman Kardon audio and Level 2 driver assistance. The truck is about 198 inches long with a 980-liter bed, and Carscoops says that footprint suits Europe’s narrower streets better than the large 1500 and Heavy Duty trucks.
Carscoops’ earlier coverage of the Verona preview describes the Small Wide unibody platform shared with the Fiat Toro, Jeep Compass and Commander, Alfa Romeo Tonale and Dodge Hornet, and the first Ram designed and built entirely in Brazil. Wikipedia’s entry places production at Stellantis’s Goiana plant in Pernambuco, with Brazilian sales starting June 20, 2023, after Stellantis invested R$1.3 billion in development. Brazilian output was 8,637 units in 2023, 23,620 in 2024 and 26,140 in 2025.
Brazil pricing and the American midsize gap
In Brazil, Carscoops says, the Rampage costs R$199,990 to R$225,490, or $36,300 to $41,000. Against the European €44,000, the starting price lands roughly $8,200 to $12,900 above those Brazilian figures at the same conversion.
Americans cannot buy it. Carscoops reported that Ram dropped plans to sell the Rampage in the U.S. because of import tariffs and is developing a ladder-frame midsize pickup for North America instead. A separate Carscoops report says the new Dakota is expected in showrooms in 2028 on a ladder-frame chassis with a combustion engine, and CEO Tim Kuniskis confirmed it will have no V8, though a hybrid option is under serious consideration.
Delivery timing is the loose end. The Stellantis release says first deliveries are expected from February, but the release is dated Nov. 9, 2026 and prints that year for the delivery month, so the exact on-sale date is unclear. The release also names only “key European markets” without listing them.
This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.
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