Porsche has 15 one-off projects in development, with prices running from about $1.8 million to roughly $15 million, according to Alexander Fabig, the company’s vice president for product and individualization. Fabig gave the figures to Automotive News in late October, and the pricing ladder is the clearest sign yet of how far the bespoke business has climbed. The most expensive of the builds has reportedly already been sold.
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The goal is margin, not volume. Porsche wants to lower the number of cars it must sell to break even, and custom work, where a single customer can justify an entire project, is one of the quickest ways to do it. The 911 sits at the center of that plan, alongside commissions that never appear in a showroom.
Fifteen projects from $1.8 million to $15 million
Carscoops, relaying Fabig’s comments from Automotive News, put the entry price at $1.8 million and the top at $15 million without identifying which project carries the highest figure. The Autopian converted the range from euros, citing €1.62 million at the bottom and €13.47 million at the top, which works out to about $1.82 million and $15.09 million, and reported that the priciest build is already spoken for. Motor1 described the same program as 15 bespoke cars from just under $2 million to about $15 million, a rounding that matches the others.
For scale, the most expensive Porsche ever sold at auction was a 917K from the film Le Mans, which fetched $14.08 million at Pebble Beach. A new commission edging past that mark would make a contemporary one-off the costliest road-going Porsche on record, a comparison drawn by The Autopian in its look at the economics.
Sonderwunsch, 963 RSP and the Flachbau RS
Sonderwunsch is Porsche’s special-request division, and it has already produced showpieces. The 963 RSP, built for Roger Penske on the 963 Le Mans prototype and styled after the 917, was announced in June 2025. Timo Resch, president and CEO of Porsche Cars North America, said the project began as a what-if, and Penske said he wanted it to be authentic to its origin. Porsche’s own newsroom account of the 963 RSP credits the Sonderwunsch team in Zuffenhausen and colleagues at Porsche Classic in Atlanta with the work.
The Flachbau RS is another example, a one-off based on a 2018 911 GT2 RS with the Weissach Package, inspired by the 1978 racer nicknamed Moby Dick. Carscoops lists its price as undisclosed.
The business logic is spelled out in the program’s own numbers. A one-off carries a price that already contains the margin, so a single customer can underwrite the engineering, tooling and design hours that a series car would spread across thousands of buyers. The Autopian argued this makes the work less risky than it sounds, since nothing is built on speculation, and contrasted it with Porsche’s turnaround in the early 1990s, when cost cutting and shared parts between the 996 Boxster and 911 rescued the company.
Few-offs, Carrera GT work and a 200 percent premium
Fabig told Automotive News that additional few-off offerings will play a key role, and described the approach as the next step in turning exclusive niches into highly profitable businesses. A few-off sits between a limited edition and a fully bespoke car, offering more exclusivity than a numbered series without the open-ended design work of a true commission. Future projects, he said, could exceed a 200 percent price premium over the base model. Applied to a base 911 that starts around $135,000, Hypebeast calculated that a range-topping 911 could cross $400,000, though its report said the idea remains exploratory.
The 911 GT3 S/C already sits about 95 percent above a standard Carrera, per Fabig, and Carscoops cites a $273,000 starting price. The limited 911 GT3 90 F.A. Porsche lists at $387,000. Hypebeast’s report on the pricing strategy adds that operating profit fell 99 percent in the third quarter of 2025, tying the pivot to tariffs, competition in China and electrification costs.
Recommissioning old Carrera GTs, the V10 supercar built between 2003 and 2006, gives the program another revenue stream. Motor1 reports owners pay about $500,000 to $800,000 per car for factory work, with 11 completed, 16 in progress and 21 waiting. Carscoops flags that its own totals do not reconcile, so the counts vary by outlet.
Timing matters too. Fabig’s comments arrived as Porsche faces pressure on profitability, and Motor1 reports that the company wants to bring its break-even point below 200,000 vehicles a year by leaning on higher-margin models. Each one-off helps on that front without adding meaningful volume, since a single car at $15 million brings in as much revenue as more than 100 base-price 911s at roughly $135,500 each.
What Porsche has not shown is the $15 million car itself. Fabig closed his remarks by saying the company is not done yet, and the open question is when, or whether, the most expensive commission will be revealed.
This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.
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