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Lucid’s CEO admits it ‘did not even know where cars were,’ and some buyers walked away

A customer signs an order for a Lucid Air, picks a delivery window, and then waits while the company works out where the car is sitting. Lucid’s chief executive says that happened often enough to cost sales: at the start of the third quarter, some orders took up to two weeks to fulfill, and some of those buyers walked away.

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Silvio Napoli, who became chief executive in April 2026, said as recently as this summer that Lucid “did not even know where cars were.” The remark came out of an analyst’s question about whether fourth-quarter deliveries would rise or fall.

Napoli’s admission on the third-quarter call

Electrek’s Fred Lambert, reporting the exchange on Nov. 10, tied it to Lucid’s third-quarter earnings call. Napoli said that at the start of the quarter Lucid had orders where delivery would sometimes take two weeks, and that the delay meant the company would lose the order. The fix, as he described it, is tracking: Lucid now follows which cars are being built, where they ship and are stored, and when they can reach customers.

A new commercial team is meant to sell the cars the company knows are available at the moment a buyer wants one. That is a plain description of how most automakers already work, which is what makes the admission striking. A luxury EV maker with a few thousand cars a quarter was matching buyers to vehicles it could not reliably find.

The call was scheduled for Nov. 9, 2026, according to Lucid’s own production-and-deliveries filing with the SEC, which also set out the quarter’s totals. The page for the call itself, including a recording or transcript, was not linked in the coverage, so Napoli’s words here rest on Electrek’s report of them.

3,228 more cars built than delivered, and a $1.22 billion pile

The numbers explain why locating cars mattered. Electrek reports that in the first half of 2026 Lucid built 3,228 more vehicles than it delivered, and that in the first quarter alone it built 5,500 against 3,093 delivered. Inventory stood at $1.38 billion at the end of June and $1.22 billion on Sept. 30. New chief financial officer Alexander De Bock said finished-goods inventory fell almost 15 percent during the third quarter.

Lucid had already been cutting back. Electrek covered the company’s May decision to adjust production after a bloated first-quarter inventory. By the third quarter the cut showed up in the totals: production of 2,954 vehicles and deliveries of 3,806, the latter down 7 percent from 4,078 a year earlier. Lucid’s SEC filing says deliveries exceeded production as the company reduced existing inventory.

InsideEVs, reporting the same quarter, put production 38 percent below the 4,774 built in the second quarter, the lowest since early 2025, and noted that Lucid had cut one of its two assembly shifts at its AMP-1 plant in June. Lucid said demand for the Gravity SUV continued to regain momentum, without giving a number.

Napoli replaced interim chief executive Marc Winterhoff, and Electrek’s quarterly-results coverage describes the inventory sell-down as part of an operating reset aimed at $1.4 billion in cash-flow improvements during 2026. Selling cars already built is cheaper than building new ones, but it only works if the stock can be found, shipped and handed over before a buyer loses patience, which is the gap the chief executive described.

Production tells the other half of the story. Cutting output to 2,954 cars while delivering 3,806 means the company drew down inventory by 852 vehicles in the quarter, per Electrek’s tally of the two figures. Even so, a stockpile worth $1.22 billion remains on the books, so the delivery-tracking fix has plenty of cars left to prove itself on.

The Tesla delivery-logistics comparison

Lambert set Lucid’s problem beside Tesla’s in 2018, when the Model 3 ramp moved the bottleneck from the factory to the road. In September 2018, Elon Musk wrote that Tesla had gone from production hell to delivery logistics hell. Electrek’s coverage that month said Tesla was building its own car carriers amid a shortage of trailers, and in November it bought trucking companies and locked in contracts with big haulers.

Tesla delivered 83,500 vehicles in the third quarter of 2018, including 55,840 Model 3 sedans, a volume roughly twenty times Lucid’s. The comparison is imperfect for that reason. Lucid’s shortfall, in Napoli’s telling, was visibility more than carrier capacity, a tracking gap the company says it has now addressed, while Tesla’s was a physical shortage of trucks and ports.

What remains unproven is whether better tracking converts into sales. Lucid has not said how many orders it lost, how many were lost for lack of location data rather than price or quality, or how quickly cars now reach a buyer. Lucid’s next quarterly delivery report will be the first outside test of Napoli’s claim that the order-to-delivery problem has been fixed.

This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.


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