Tesla sold an estimated 1,914 Cybertrucks in the United States in October, the best month for the stainless-steel pickup in more than a year. The number arrived days after Elon Musk said Tesla will wind the truck down at its Texas factory around the middle of 2027. A strong month and a scheduled end date now sit side by side. The sales estimate comes from Cox Automotive, and it matters because the truck is expensive enough to move an entire brand’s average price.
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Cox Automotive’s October read: 1,914 trucks at $92,380
In its October average transaction price report, Cox Automotive put Cybertruck sales at 1,914 for the month, the strongest showing in more than a year, at an average transaction price of $92,380. The report states that healthy Cybertruck sales in October were one driver of the year-over-year price gain at Tesla. Erin Keating, an executive analyst at Cox, said the average price reflects product mix as much as it reflects affordability, a reminder that one pricey model can tilt a brand’s figure without any change in what buyers pay for a Model 3 or Model Y.
Tesla’s October average transaction price came in at $54,194. That was lower than September but 1.2 percent higher than a year earlier, and Electrek’s Nov. 10 account of the Cox data credits the Cybertruck with pushing the year-over-year comparison upward. Market-wide, the report has the average new EV at $56,220, up 1 percent from September and down 2.7 percent from October 2025. The average new vehicle of any kind hit a record $51,109. EV incentives averaged 11.3 percent of transaction price, against 6.8 percent across the industry.
The price side explains why a modest unit count moves a brand average. At $92,380, the Cybertruck’s transaction price is about 1.7 times Tesla’s overall October average of $54,194 and about 1.6 times the $56,220 average for a new EV. A few hundred extra trucks in a month therefore lift Tesla’s figure in a way that a few hundred extra Model 3 sedans would not, which is the mix effect Keating described when she pointed to product mix over affordability.
A low 2025 baseline from Kelley Blue Book data
One month of 1,914 looks large mainly because the recent comparison is thin. Cox’s Kelley Blue Book EV sales report for the fourth quarter of 2025 estimated Cybertruck sales at 20,237 for all of 2025, down 48.1 percent from 38,965 in 2024, with 4,140 in the fourth quarter alone. That fourth quarter works out to roughly 1,380 a month, so October’s figure is a jump of about 39 percent on that pace. It also compares with the 250,000 annual sales Musk once predicted when production began in 2023, a goal the truck has never approached.
Winding down Cybertruck production at Gigafactory Texas
Musk’s statement, as Fox Business reported on Nov. 6, was that Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year. The freed space is meant for the Cybercab, the two-seat robotaxi. Musk called the truck the best vehicle Tesla has ever made and described the move as the end of an era, while lead engineer Wes Morrill wrote that the truck lives on through Cybercab. Electrek relays Musk’s more specific timing: the assembly line comes down around June or July.
The Austin plant is the only known Tesla factory equipped to build the Cybertruck, and The Truth About Cars likewise tied the wind-down to the factory’s Cybercab ramp. Neither report says whether production could move elsewhere or simply stop.
Fox Business describes the Cybercab as having entered production earlier in 2026, and Tesla began paid rides in a small Austin fleet in September 2025. The Cybertruck, by contrast, launched with the stated expectation of a quarter-million sales a year and is now being scheduled out of the same plant that builds its replacement.
The replacement is already visible in the data. Tesla lists installed Cybercab capacity of more than 125,000 units, and Texas state records cited by Fox show about 570 Cybercabs among more than 1,200 Tesla robotaxis operating in the state. NHTSA opened an audit in September 2026 on whether Tesla properly self-certified Cybercab’s compliance with federal safety standards.
One strong month against a mid-2027 end date
Cox’s 1,914 is an estimate, since Tesla does not publish a model-level Cybertruck sales number in the sources reviewed, and an October bump at a $92,380 average price is a thin base for a long-term case. At October’s pace the truck would reach roughly 23,000 sales over twelve months, which would still sit well below 2024’s 38,965.
Electrek’s framing of the Nov. 10 report is that the truck is having its best stretch in more than a year even as it is going away, and Cox’s own wording is narrower still: healthy October sales were one driver of Tesla’s price gain, with product mix doing as much work as buyer budgets. Neither organization says October marks a turnaround, and neither offers a forecast for November or December. That leaves a question the sources do not answer: whether Tesla keeps any Cybertruck output after the Austin line is dismantled around June or July 2027.
This article was produced with the assistance of AI and reviewed by Morning Overview editors prior to publication.
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