Ultra-luxury SUVs have drifted far beyond the price of an ordinary family hauler, and the sticker ranges at the top are startling. Handcrafted British flagships, Italian supercar derivatives and stretched German limousines all compete for buyers with very deep pockets. Here are twelve of the priciest sport utility vehicles currently listed, ranked roughly from most to least expensive.
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1. Rolls-Royce Cullinan: Britain’s Priciest Badge
The 2027 Rolls-Royce Cullinan sits at the top of TrueCar’s expensive SUV ranking with a starting MSRP of $432,350. That figure covers the base vehicle only, before any of the bespoke touches the brand is known for adding to its cars.
Buyers who tick personalization boxes should expect the real transaction price to climb well past the starting figure. For a shopper comparing this list, the Cullinan is the benchmark against which every other entry here is measured, and none of them quite reaches it.
2. Ferrari Purosangue: Four Doors, Prancing Horse
Ferrari’s four-door Purosangue starts at $429,286 for the 2026 model year, according to the same TrueCar list. That leaves it within $3,100 of the Cullinan at the very top, a remarkably narrow gap at this level of the market.
Few rivals so closely match the Rolls-Royce on price, so a buyer cross-comparing the two is really choosing a character. One is a driver-focused Italian built around performance, while the other is a plush British flagship.
3. Aston Martin DBX: Grand Tourer Goes Utility
The 2026 Aston Martin DBX starts at $260,500, and TrueCar’s luxury SUV listing puts the S trim at $266,000. Both prices sit comfortably above the quarter-million mark, which places the model well clear of the mainstream luxury crowd.
The gap between the base and S versions is modest next to the overall price. That makes the step up a relatively small addition for anyone already committed to the badge and the sporting image that comes with it.
4. Lamborghini Urus: Bull Among SUVs
TrueCar shows the 2026 Lamborghini Urus at a starting MSRP of $250,490 on its full-size luxury SUV page. That is the entry point for the brand’s best-known utility vehicle, and it lands just below the Aston Martin above.
Sticker prices for this model differ between publishers, so the figure here reflects TrueCar’s listing specifically. Other sites may quote a different starting number, and shoppers should confirm current pricing with a dealer before drawing conclusions.
5. Bentley Bentayga: Winged B Heavyweight
The 2026 Bentley Bentayga carries a starting MSRP of $226,750 in TrueCar’s most expensive SUV rankings. It anchors the middle of the six-figure luxury tier and sits below both the Aston Martin and the Lamborghini.
For buyers who want British craftsmanship without paying Rolls-Royce money, the Bentayga offers a lower entry price. It still sits far above mainstream luxury utility vehicles, so the saving is relative rather than modest. Anyone stepping down from the very top of the list will find this model a sensible compromise.
6. Mercedes-Benz G-Class: Boxy Icon, Big Money
The 2027 Mercedes-Benz G-Class lists at $200,300, per TrueCar’s price ranking, while the electric G-Class starts at $165,300. Both versions land well above typical luxury SUV pricing, despite the upright, utilitarian shape.
Battery power trims the entry cost by roughly $35,000 compared with the standard model. That is a notable saving for shoppers who value the distinctive boxy look more than a combustion engine under the hood. Shoppers should check which model year and powertrain a quoted price refers to.
7. Mercedes-Maybach GLS: Maybach Stretches Out
Kelley Blue Book lists the 2026 Mercedes-Maybach GLS at a starting price of $181,350. The model sits in the top tier of full-size luxury utility vehicles and carries the brand’s most upscale badge.
Mercedes-Benz sells the GLS in more affordable forms, so the Maybach version essentially charges a premium for added refinement. Rear-seat passengers are the usual target, and buyers who mostly drive themselves may see less value. Rivals at this level tend to offer similar comfort, so the badge itself carries much of the cost.
8. Mercedes-Maybach EQS SUV: Electric Maybach Option
Kelley Blue Book places the electric 2026 Mercedes-Maybach EQS SUV at a starting price of $181,150. That is just $200 below the gasoline-powered Maybach GLS, so the two are priced almost identically.
Near-identical pricing means shoppers can choose between powertrains without a meaningful cost difference. This model is also the least widely recognized name on the list, which may matter to owners who want a car that is obviously expensive.
9. Cadillac Escalade-V: V Stands for Vigorous
The 2027 Cadillac Escalade-V starts at $172,195, and TrueCar’s luxury listing shows the base 2027 Escalade at $105,595. The performance trim therefore commands a sizable premium over the regular full-size model.
Buyers weighing the two should note that the gap exceeds $66,000. That is a substantial sum to pay for the extra performance and exclusivity, and it pushes the V well into territory usually occupied by European badges. Careful comparison of trims is wise, because the spread between versions can be wide.
10. BMW XM: M Division Goes Large
Kelley Blue Book lists the 2026 BMW XM at a starting price of $160,775. It is the only BMW on this list, and it sits in the middle of the six-figure luxury field.
As a high-performance model from the brand’s M division, it targets buyers wanting a distinctive alternative to more conventional large SUVs. Anyone considering it should compare the sticker price against the other performance models listed here. Shoppers should also weigh how its styling divides opinion against its price.
11. Cadillac Escalade IQ: Electric Cadillac Flagship
The electric 2026 Cadillac Escalade IQ starts at $130,300 on Kelley Blue Book, with the longer IQL at $133,300. Both undercut the Escalade-V’s starting price by a wide margin, even though they use a battery pack.
The $3,000 difference between the two lengths is small. Shoppers wanting extra room may find the IQL an easy upgrade, and the pair offers an electric route into this price tier at the top of the American luxury market.
12. Range Rover: Land Rover’s Luxury Standard
The 2027 Land Rover Range Rover starts at $115,750 on TrueCar’s list. That is the lowest entry price among the twelve vehicles gathered here, though it is still a six-figure sum.
Even the cheapest model in this group costs well over $100,000. That is a reminder of how steep the barrier to entry is at the top of the market, and of how quickly the figures climb from there. Every entry here sits far above what most buyers spend on a new vehicle.
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