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Mark Cuban says ‘software is dead’ and its replacement will upend tech

Mark Cuban has declared that artificial intelligence will render traditional software obsolete, a prediction he argues could concentrate enough wealth to produce the world’s first trillionaire. The claim, made during a recent podcast appearance, carries echoes of earlier tech industry pronouncements about the death of software, but Cuban’s version centers on AI agents that generate custom solutions in real time rather than the cloud-based subscription model that defined the last major shift. Whether this vision proves prophetic or overblown depends on how quickly AI can move from impressive demos to reliable, autonomous tools that replace the code-heavy products companies pay billions for today.

Cuban’s Trillionaire Thesis and What It Implies

Speaking on the High Performance podcast, Cuban laid out a striking scenario: AI is still so early in its development that the person who figures out how to harness it best could amass unprecedented wealth. He described a future in which a lone founder using AI could become the world’s first trillionaire by building AI-powered tools that outperform entire software companies. The framing is deliberately provocative, but it rests on a specific logic: if AI agents can assemble, customize, and deploy functionality on the fly, the traditional model of selling packaged or subscription software collapses. A single operator with the right AI infrastructure could, in theory, serve millions of users without the engineering teams, sales forces, and support staff that define today’s tech giants.

Cuban compared the current moment to the earliest days of the internet, when few people grasped how dramatically connectivity would reshape commerce, media, and daily life. His argument is that AI sits at a similar inflection point. The wealth generated by the internet era created centibillionaires; Cuban’s contention is that AI’s capacity to automate not just tasks but entire product categories could push the ceiling far higher. The practical question is whether AI tools can actually replace the deep, domain-specific software that runs hospitals, banks, logistics networks, and factories, or whether they will remain powerful assistants layered on top of existing systems. The answer will determine whether AI merely shifts value among incumbents or truly enables the kind of outsized fortune Cuban envisions.

The “Software Is Dead” Playbook Has Been Run Before

Cuban is not the first prominent tech figure to pronounce software dead. Salesforce CEO Marc Benioff made a nearly identical rhetorical move more than two decades ago, famously declaring that traditional programs should disappear as he argued that on-premise installations would give way to services delivered over the internet. Benioff’s campaign was strategic: it positioned Salesforce’s cloud-based customer relationship management tool as the future while casting traditional vendors like Oracle and SAP as relics. The argument worked commercially. Salesforce grew into one of the largest enterprise software companies in the world, and the broader industry followed suit, migrating to cloud delivery and subscription pricing.

But the parallel also carries a warning. Benioff himself later acknowledged that he may have overstated the end of software. What actually happened was not extinction but evolution. On-premise software shrank in market share, yet it never vanished. Enterprises still run critical workloads on locally installed systems, and even cloud-delivered products are, at their core, software. The lesson is that “X is dead” pronouncements in tech tend to describe a direction rather than a destination. Software did not die; it changed form. Cuban’s version of the argument faces the same structural risk: AI may transform how software is built and delivered without actually eliminating it, much as the cloud era reconfigured but did not erase earlier paradigms.

Where Cuban’s Argument Diverges From Benioff’s

The distinction between Cuban’s claim and Benioff’s earlier rhetoric matters. Benioff was arguing about delivery and pricing. He wanted companies to stop buying boxed software and start subscribing to cloud services. The underlying product was still code written by engineers, maintained by teams, and sold through enterprise contracts. Cuban is making a more radical claim: that AI agents will generate software-like functionality on demand, tailored to each user’s needs in the moment, without anyone writing or maintaining traditional code at all. If that vision materializes, the disruption would cut deeper than the cloud transition because it would threaten not just how software is sold but whether it needs to exist as a discrete, pre-built product.

This is where the thesis gets interesting and also where it encounters the most friction. Current AI tools, including large language models and code-generation assistants, are impressive at producing boilerplate code, drafting interfaces, and automating repetitive workflows. They struggle with the kind of complex, safety-critical, and deeply integrated systems that power industries like aviation, finance, and healthcare. A solo operator in a basement can use AI to spin up a consumer app quickly, but replacing the enterprise resource planning system at a Fortune 500 company is a different order of problem. Cuban’s prediction implicitly assumes that AI capabilities will continue to advance at a pace that closes this gap within a commercially relevant timeframe, and that regulators and customers will be comfortable entrusting core infrastructure to systems that are dynamically assembled rather than painstakingly engineered and certified.

What This Means for Developers and Companies

If Cuban is even partially right, the implications for the tech workforce and the broader economy are significant. Software development has been one of the highest-paying and most in-demand career paths for two decades. A shift toward AI-generated functionality would not necessarily eliminate developer jobs overnight, but it could compress the number of engineers needed to build and maintain products. Companies that currently employ hundreds of developers to maintain a single platform might find that a small team armed with advanced AI tools can achieve comparable output. That compression would redistribute economic value away from labor and toward the individuals or firms that control the most capable AI systems, reinforcing Cuban’s focus on extreme wealth concentration.

For companies buying software, the shift could eventually mean lower costs and faster customization. Instead of purchasing a one-size-fits-all product and then spending months configuring it, businesses might describe their needs to an AI agent and receive a tailored solution. That prospect is appealing, but it introduces new risks around reliability, security, and accountability. When a pre-built software product fails, there is a vendor to hold responsible. When an AI agent generates a custom tool on the fly, the question of who is liable for errors or data breaches becomes far murkier. These governance challenges are not theoretical; they are already surfacing as companies experiment with AI-generated code in production environments and confront issues like inconsistent behavior, hidden dependencies, and difficulty reproducing bugs that arise from non-deterministic systems.

Hype, History, and the Hard Part

The tech industry has a long history of declaring eras over just as they are mutating into something new. Mainframes were supposed to die with the rise of personal computers, yet they remain embedded in critical financial and government systems. Desktop applications were expected to disappear in favor of the web, but many persist alongside browser-based tools. Benioff’s “software is dead” campaign captured a real shift toward cloud services, but it also illustrated how marketing narratives can outrun operational reality. Cuban’s forecast about AI and the first trillionaire fits squarely into this tradition: it highlights a powerful underlying trend while compressing timelines and downplaying the messy middle where old and new models coexist.

The hard part is less about whether AI will transform software, an outcome that seems increasingly likely, and more about how unevenly and unpredictably that transformation will unfold. Some domains, like consumer productivity apps and simple business workflows, are already being reshaped by generative tools. Others, particularly those that demand rigorous verification, will move slower. Cuban’s “one person in a basement” image captures the democratizing potential of AI, but it also glosses over the infrastructure, data access, regulatory hurdles, and trust-building required to operate at scale. If a trillionaire does emerge from this wave, it will be because they navigate not just the technology curve Cuban describes, but also the historical pattern that his predecessors inadvertently revealed: software rarely dies on schedule, and the future tends to arrive as a series of negotiated compromises rather than a clean break.

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*This article was researched with the help of AI, with human editors creating the final content.