Kevin Hart has turned a brand-new Ford Bronco into a retro-styled showpiece, and now that one-off SUV is headed to auction with a $0 reserve that will let bidders decide just how much his vision is worth. The truck blends classic off-road attitude with modern comfort and safety tech, creating a high-profile test of how far the current Bronco craze and celebrity cachet can push prices.
The sale drops Hart’s custom build into the middle of a booming market for star-owned machines and meticulously reimagined classics, where provenance, craftsmanship, and nostalgia collide. I see this Bronco as a case study in how the restomod trend has matured, and how auction houses are leaning on famous names to keep the gavel swinging.
Hart’s latest Bronco project and the $0 reserve gamble
Kevin Hart has become a serious player in the custom-car world, and his latest project starts with a 2024 Bronco that has been stripped of its factory personality and rebuilt as a vintage-flavored truck. The build leans into old-school styling cues, giving the modern Bronco the stance and attitude of a classic off-roader while keeping the underlying structure and reliability of a new SUV, a combination that lets Hart indulge nostalgia without sacrificing usability. By commissioning a fresh 2024 platform rather than restoring an original, he signals that this is not a museum piece but a contemporary performance toy dressed in period-correct clothing.
The decision to send this Bronco to auction with a $0 reserve is just as deliberate as the styling. A no-reserve listing guarantees the truck will sell, and it also creates a sense of drama that can energize bidders who might otherwise sit on their paddles. In a market where celebrity builds often arrive with ambitious expectations, letting the crowd set the number from the first dollar is a confident move that suggests Hart and the builders trust the quality of the work and the strength of demand for a Brand New Bronco style restomod.
Retro attitude, modern cabin: inside the custom Bronco
From the outside, the truck is designed to look like it rolled out of a different decade, but the cabin tells a more complex story. The interior is trimmed in black rock leather, a choice that gives the Bronco a tailored, upscale feel that contrasts with its rugged exterior lines. That material choice is not just about luxury, it is also about durability, since a vehicle like this is expected to shuttle between red-carpet events and weekend drives without showing wear. The seats, panels, and touch points are all coordinated to reinforce the impression that this is a cohesive, ground-up redesign rather than a bolt-on cosmetic job.
Technology quietly underpins that craftsmanship. A Kenwood audio system replaces the stock setup, bringing higher-end sound and a cleaner integration of modern infotainment into the retro-themed dash. Power windows and contemporary safety systems, including anti-lock brakes and other electronic aids, are retained or upgraded so the Bronco behaves like a current SUV when traffic gets dense or weather turns bad. I see that blend of analog style and digital convenience as the defining trait of this build, and it is likely to be a major selling point for bidders who want the look of a classic truck without giving up the comfort and security they expect from a new vehicle.
How this build fits into Hart’s Bronco track record
Kevin Hart is not new to the Bronco game, and that history matters when trying to understand how the market might respond to his latest creation. Earlier in his collecting journey, he sent a 1977 example through a high-profile sale, where the Ford Bronco Restomod at an Auction for Nearly $140,000. That figure, $140,000, put a clear number on how much buyers were willing to pay for a Hart-spec Bronco that combined classic sheet metal with modern performance and comfort upgrades. It also established his name as a kind of informal brand within the restomod scene, signaling that his builds are not casual one-offs but part of a curated collection.
Compared with that 1977 truck, the new Bronco starts from a different premise. Instead of rescuing an older chassis, Hart has taken a current-generation platform and used design and craftsmanship to push it backward in time visually. I read that as an evolution in his taste, moving from restoration-heavy projects to more conceptual builds that play with the line between new and old. The earlier sale at $140,000 provides a benchmark, but the $0 reserve on this 2024-based truck suggests Hart is willing to let the market decide whether a modern Bronco dressed as a classic is more or less desirable than a true vintage body that has been updated.
Barrett-Jackson, celebrity metal, and the Scottsdale spotlight
The auction stage for Hart’s Bronco is as important as the truck itself. Barrett-Jackson’s Scottsdale event has become a magnet for high-end customs, and its format is particularly friendly to star-owned vehicles that thrive on spectacle. Under the banner of Custom Celebrity Creations, the sale brings together hot rods, muscle cars, and bespoke builds that are often making their first public appearance. Multiple celebrity consignors use the Scottsdale stage when it is time for a new home for their cars, and that concentration of famous names helps draw both in-person crowds and remote bidders who might not otherwise tune in.
For Hart, aligning this Bronco with Barrett-Jackson’s Scottsdale spectacle means tapping into an audience that is already primed to pay a premium for unique, story-rich vehicles. Multiple high-profile sales at this event have shown that provenance can be as powerful as horsepower when the gavel falls. I expect the Bronco to benefit from that environment, where the energy in the room and the televised drama can nudge bidders higher than they might go in a quieter setting. The $0 reserve structure fits neatly into that strategy, since it guarantees a sale and encourages early participation, which in turn can create the kind of bidding war that Scottsdale is known for.
What the Bronco says about restomods, nostalgia, and value
Looking at the broader market, Hart’s Bronco illustrates how restomods have shifted from niche curiosities to a central pillar of modern car culture. Enthusiasts increasingly want vehicles that capture the character of older designs while avoiding the compromises that come with true classics, such as vague steering, weak brakes, and limited safety equipment. By pairing a current Bronco chassis with retro styling, black rock leather, and integrated tech like the Kenwood system, this build shows how far that formula can be pushed without losing daily usability. It is a rolling argument that nostalgia and practicality do not have to be at odds.
The open question is how the market will price that argument. The earlier sale of Hart’s 1977 Bronco at $140,000 proved that collectors will pay six figures for a well-executed restomod with a celebrity backstory, but the new truck’s $0 reserve introduces a different kind of transparency. If bidding soars, it will confirm that buyers see equal or greater value in a modern platform that has been styled backward in time. If it lands closer to the cost of a standard high-spec Bronco, it may suggest that collectors still place a premium on original vintage metal. Either way, I see this auction as a useful barometer for where the restomod trend is heading and how much weight a name like Kevin Hart carries when the hammer comes down.
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