Google has unveiled a significant upgrade to its shopping tools, introducing AI agents powered by its Gemini model. These AI agents can automatically call stores to check item availability, compare prices, and even complete purchases on behalf of users. This feature, which integrates directly into Google Search, is designed to streamline tasks like holiday gift buying, reducing the need for users to make calls or navigate multiple websites themselves.
How Google’s AI Agents Were Launched
Google’s recent rollout of AI agents designed to shop and call stores for users marks a timely addition for holiday preparations. Launched in mid-November 2025, these agents are integrated within the broader Google ecosystem, building on existing Gemini capabilities to enable automated retail interactions. As of November 13, 2025, this feature is available in Google Search for U.S. users, marking the initial rollout scope of this innovative tool TechBuzz.
Core Features of the AI Shopping Tools
Google’s new AI allows users to call stores virtually through automated agents that handle inquiries about stock and pricing. This feature is particularly useful for users who want to compare prices across different retailers. The AI scans and contrasts deals in real-time during the shopping process, providing users with the best available options Techi.
Moreover, the system can automate purchases. Once the user confirms the transaction, the system completes the buying process, eliminating the need for manual input Mashable.
Integration with Google Search and Gemini
The AI mode in Google Search now supports these shopping upgrades. Powered by Gemini, the system can process natural language queries for store calls and purchases. For instance, users can type a request into Search, which triggers the AI agent to contact a store on their behalf Android Authority.
Gemini’s role in enabling voice-like calls is crucial. It simulates human conversations with store representatives, ensuring accurate responses and facilitating smooth transactions TechBuzz.
Benefits for Holiday Shopping
The new feature significantly simplifies holiday shopping by automating calls to stores. This reduces the need for users to handle time-consuming phone interactions during the peak shopping season. Additionally, the AI agents can identify and auto-buy the best offers, potentially saving time and money for items like gifts or essentials WebProNews.
Furthermore, the feature supports busy shoppers who can delegate tasks to the AI without leaving their devices, improving accessibility and convenience Android Authority.
Technical Capabilities of Store Calls and Purchases
The AI’s process for calling stores involves generating natural dialogues to inquire about item availability and promotions. After gathering the necessary information, the system proceeds to checkout with user-approved payment details, automating the entire shopping process Techi.
Initial reports suggest that the system supports a wide range of retailers and item types, focusing on general consumer goods eligible for these automated actions Mashable.
Potential Challenges and User Considerations
One of the challenges the AI faces is handling variations in store responses during calls. However, Google’s AI is designed to ensure reliability in dynamic retail environments, adapting to different scenarios and providing accurate information TechBuzz.
Users also have control options, such as approval steps before purchases to prevent unauthorized buys. This feature underscores Google’s commitment to user security and control Android Authority.
Overall, this overhaul positions Google’s agents as proactive shopping assistants, potentially reshaping the e-commerce landscape and setting new standards for online shopping WebProNews.
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