In a recent move to curb misinformation, the Chinese government has mandated that influencers must possess recognized degrees or demonstrate relevant training before discussing professional topics. This policy, effective from October 2025, targets areas such as medicine and finance, and has sparked a heated debate among netizens, who are divided over its potential to enhance credibility and its implications for free speech. This measure is part of a broader effort to regulate online content in China.
Details of the New Regulation
The new policy stipulates that influencers must hold recognized degrees to discuss professional topics. This means that influencers who wish to engage in discussions on professional subjects must first prove their qualifications. The regulation is designed to ensure that only those with the necessary expertise can share their views on these topics, thereby reducing the risk of misinformation spreading on online platforms. The ban extends to all influencers who lack the necessary credentials, prohibiting them from engaging in related discussions.
Sensitive Topics Targeted by the Law
Medicine is one of the key areas targeted by this law. Influencers wishing to comment on this topic must now demonstrate recognized training or degrees. The same applies to finance, another area deemed sensitive by the Chinese government. The aim is to prevent the spread of unverified information by ensuring that only those with proven expertise can discuss these topics. The emphasis is on professional topics broadly, ensuring that only qualified individuals can address them under the new regulation.
Public Reaction and Netizen Divisions
Public reaction to the new law has been mixed. Some netizens support the move, arguing that it promotes accurate information by ensuring that only qualified individuals can discuss professional topics. However, others view the policy as a restriction on free speech, arguing that it limits the ability of non-experts to express their views. The debate has also extended to the issue of influencer accountability, with some arguing that the new regulation will help hold influencers accountable for the information they share. This division among netizens reflects the wider debate about the role of influencers in society.
Implications for Influencers in China
For influencers who hold degrees, the new rules could boost their authority and legitimacy. By demonstrating their qualifications, these influencers can distinguish themselves from those who lack the necessary training. However, the new policy poses challenges for influencers who do not hold degrees. These individuals face the risk of being banned from discussing professional topics and having their content removed. To adapt to the new policy, some influencers may choose to pursue further training to meet the requirements.
Enforcement and Broader Context
The enforcement of the ban is expected to involve verification of degrees and proofs of training. This process will ensure that only those with the necessary qualifications can discuss professional topics. The new regulation is part of China’s ongoing efforts to control online content and reduce misinformation on platforms. The policy was first reported on October 15, 2025, with discussions on its public impact following on October 25, 2025, and a formal outline of the ban being released on November 3, 2025. This rapid development underscores the Chinese government’s commitment to regulating online content.
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