Apple and Formula 1 have entered into a landmark five-year exclusive U.S. streaming deal valued at approximately $750 million. Announced on October 17, 2025, this agreement positions Apple as the exclusive broadcast partner for Formula 1 in America, bringing all races to Apple TV for U.S. audiences. This strategic move underscores Apple’s commitment to expanding its sports streaming portfolio, while offering Formula 1 a robust platform to reach American fans.
Deal Structure and Duration
The five-year agreement between Apple and Formula 1 secures exclusive streaming rights for the U.S. market, marking a significant shift in how American audiences will access Formula 1 content. According to TechCrunch, this deal establishes Apple TV as the primary platform for delivering Formula 1 races in the United States. The transition to this new partnership highlights Apple’s strategic positioning in the competitive streaming landscape.
Announced on October 17, 2025, the deal’s public reveal sets the stage for a new era in sports broadcasting. While the exact start date for streaming has not been specified, the five-year span ensures that Apple will be the exclusive home for Formula 1 races in the U.S. for the foreseeable future. This long-term commitment reflects both parties’ confidence in the partnership’s potential to enhance viewership and engagement among American fans.
Content and Exclusivity Scope
Under the terms of the agreement, all Formula 1 races will be available on Apple TV, providing comprehensive coverage for U.S. audiences. As reported by Variety, this ensures that fans will have access to every race, enhancing the viewing experience with Apple’s streaming capabilities. The exclusivity of this deal means that Apple is now the sole broadcast partner for Formula 1 in America, a significant shift from previous arrangements.
Apple’s designation as the exclusive broadcast partner limits access to Formula 1 races to its platform alone within the U.S. This strategic move, highlighted by MacDailyNews, underscores the company’s ambition to dominate the sports streaming market. The deal’s U.S.-specific focus targets American viewers, without extending to international markets, allowing Apple to tailor its offerings to the preferences of this key demographic.
Financial Value of the Partnership
The partnership’s financial value, reported to be around $750 million, represents a significant investment by Apple in securing exclusive streaming rights for Formula 1 races in the U.S. According to Anadolu Agency, this substantial expenditure reflects Apple’s commitment to enhancing its sports content offerings and attracting a dedicated audience of motorsport enthusiasts.
This financial commitment positions Apple TV as a major player in the media rights landscape, competing with other streaming giants for premium sports content. The investment is not only a testament to the growing popularity of Formula 1 in the U.S. but also a strategic move by Apple to leverage this interest to boost its subscriber base and engagement levels.
Strategic Positioning for Apple and Formula 1
Apple’s decision to secure this exclusive deal with Formula 1 is a strategic move to bolster its sports streaming portfolio. As noted by Macworld, this partnership allows Apple to tap into the growing U.S. audience for Formula 1, providing a unique opportunity to enhance its content offerings and attract new subscribers. By aligning with a globally recognized brand like Formula 1, Apple strengthens its position in the competitive streaming market.
From Formula 1’s perspective, partnering with Apple offers the potential for expanded reach and increased visibility within the U.S. market. As highlighted by MacDailyNews, this collaboration provides Formula 1 with a powerful platform to engage with American fans, leveraging Apple’s technological capabilities and marketing prowess to enhance the overall viewing experience. This partnership is poised to drive growth and engagement for both parties, setting a new standard for sports broadcasting in the digital age.