Many free-to-play games entice users with a cost-free entry, only to reveal a plethora of in-game purchases that can add up quickly. While these games offer hours of entertainment, the real challenge lies in keeping spending under control. Here are six popular games that start free but can become quite the financial investment.
Candy Crush Saga

Candy Crush Saga is one of the most iconic match-three puzzle games, captivating millions with its vibrant graphics and addictive gameplay. While the game itself is free, players often find themselves purchasing extra lives, boosters, and special moves to advance through challenging levels.
The in-app purchases can quickly add up, especially for those who are determined to beat the game. Without a doubt, Candy Crush Saga is a masterclass in monetization strategy.
Fortnite

Fortnite, developed by Epic Games, is a free-to-play battle royale game that has taken the gaming world by storm. Its revenue model heavily relies on in-game purchases such as skins, emotes, and battle passes. These cosmetic items do not impact gameplay but are highly sought after by players wanting to customize their experience. The social aspect of Fortnite often pressures players into spending, making it easy for costs to escalate.
Clash of Clans

Clash of Clans is a strategy game that invites players to build and defend their villages while attacking others. Though free to download, the game employs a “freemium” model, with players buying gems to speed up progress and enhance gameplay. The competitive nature of the game encourages spending, as players strive to strengthen their clans and progress through the ranks. It’s common to see dedicated players investing considerable amounts to stay ahead.
Genshin Impact

Genshin Impact is an open-world action RPG that offers a stunning, immersive experience. While the game itself is free, it features a gacha system where players spend money on “wishes” to obtain new characters and weapons. This system can become addictive, with players often spending large sums to acquire rare items.
The game’s impressive graphics and engaging storyline only add to the temptation to invest in these in-game purchases.
Roblox

Roblox is not just a game but a platform for creating and playing games made by other users. While it is free to play, the platform heavily relies on its currency, Robux, for purchasing items, avatar upgrades, and special abilities. Many players, particularly younger audiences, end up spending real money to enhance their gaming experience. The vast array of customization options and features makes it easy for spending to spiral.
Pokémon GO

Pokémon GO brought the beloved franchise into the real world with augmented reality technology. While it’s free to download, it monetizes through in-app purchases like PokéCoins, which players use to buy items such as Poké Balls, incense, and raid passes.
The game encourages exploration and social interaction, which can lead to frequent spending to keep up with events and catch rare Pokémon. The blend of nostalgia and innovation makes it a challenge to resist the urge to spend.