Jack Dorsey, the tech mogul behind Twitter, has launched a reboot of the popular short-form video app Vine, now dubbed diVine. The new platform, which bans all AI-generated content, aims to prioritize authentic user creations and bring back the nostalgia of Vine’s 2013-2017 golden era.
Background on Vine’s Original Run
Vine, launched in 2013, was a trailblazer in the realm of short-form video content. The app, which was acquired by Twitter shortly after its launch, allowed users to create six-second video loops that quickly became a cultural phenomenon. Despite its popularity, Vine was shut down in 2017 due to stiff competition from Instagram and Snapchat. However, its legacy lived on, with millions of users cherishing the iconic creators and memes that emerged from its unique format.
Recognizing the enduring appeal of Vine, Dorsey has incorporated the full archive of Vine’s classic videos into diVine. This move not only caters to user nostalgia but also fills a gap in the market for short-form, unpolished video sharing that was left vacant after Vine’s abrupt end. The preservation of Vine’s video archive for the reboot has been reported by TechCrunch.
Jack Dorsey’s Role in the Reboot
Jack Dorsey’s funding of diVine is a personal project, separate from his leadership role at Twitter. Dorsey’s history with Twitter’s Vine acquisition and his recent focus on decentralized tech underscore his commitment to the project. His announcement of diVine’s release on November 13, 2025, positions the platform as a return to Vine’s roots, prioritizing human creativity over algorithmic dominance.
Dorsey’s motivations behind the reboot are rooted in his desire to restore authentic social media experiences amid the proliferation of AI. His role in the revival and his vision for diVine have been detailed in a report by Yahoo.
Key Features of diVine
diVine mirrors Vine’s original style, offering a platform for short-form video content limited to six-second clips. The app also includes modern sharing tools, enhancing the user experience. The inclusion of Vine’s video archive allows users to access and remix historical content from 2013-2017 without AI alterations.
Additional platform elements include community guidelines that enforce human-only uploads and integration with Dorsey’s Block ecosystem for potential monetization. These features have been reported by FirstCoastNews.
The AI Content Ban Policy
diVine’s guidelines explicitly ban AI-generated content, ensuring all videos on the platform are authentically human-made. This policy is enforced through upload verification tools and user reporting mechanisms, aimed at preventing deepfakes or synthetic media from infiltrating the platform. The policy applies to all aspects of content creation and editing, with violations leading to immediate content removal.
The ban on AI content has been reported by Futurism, which also covers the broader industry context and concerns over AI’s impact on digital creativity.
Industry Context and AI Concerns
AI tools from companies like OpenAI and Midjourney have flooded social media platforms with generated videos, leading to a backlash over authenticity. diVine’s stance against AI content positions it as a counter to competitors like TikTok, which heavily rely on AI features. This move comes at a time when there are increasing calls for human-centric content in the digital space.
The ban on AI content could potentially attract creators who are disillusioned by the saturation of AI in social media. The potential impacts of this policy have been discussed in the same Futurism report.
Launch Details and Future Outlook
diVine’s rollout began with beta access on November 13, 2025, with a full public release planned shortly after. Early reports indicate user excitement over the inclusion of the Vine archive and the ban on AI content. However, challenges such as scaling the platform without AI moderation aids have also been noted.
Looking ahead, growth strategies may include partnerships with original Vine influencers, aligning with Dorsey’s vision for a “pure” video ecosystem. More details on the launch and future outlook have been reported by TechCrunch.
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