As the automotive industry evolves, numerous car companies are exploring subscription-only features to provide customers with more flexibility and convenience. This innovative approach allows consumers to access various car models and features without the commitment of purchasing or leasing a vehicle. Here are seven companies leading the charge.
1. Volvo: Pioneering the Subscription-Only Model with “Care by Volvo”
Volvo is leading the way with its subscription service, “Care by Volvo”. The service offers a flat monthly fee that covers everything from insurance to maintenance, offering users a hassle-free car ownership experience. This model aims to make owning a Volvo as easy as owning a smartphone, providing customers with a new Volvo car every 24 months.
This approach is perfect for customers who want access to the latest Volvo models without the long-term financial commitment. With “Care by Volvo”, the Swedish automaker is not only transforming the way we drive but also how we own cars.
2. BMW: Revolutionizing Driving Experiences with “Access by BMW”
“Access by BMW” is a subscription service that offers a range of luxury vehicles to subscribers. It provides flexibility allowing customers to switch between BMW models as per their needs. What makes this service stand out is the availability of high-performance cars like the M5, making luxury driving experiences more accessible.
With “Access by BMW”, the German automaker is not just selling cars, but also the experience that comes with driving a BMW. The service is currently being tested in select markets, and if successful could reshape the luxury car market.
3. Mercedes-Benz: Offering Luxury on Demand with “Mercedes-Benz Collection”
Mercedes-Benz Collection offers a premium vehicle subscription service that aims to provide luxury on demand. With a simple monthly payment, users can access a range of Mercedes-Benz models, including SUVs, sedans, coupes, and even high-performance AMG models.
The service includes maintenance, insurance, and roadside assistance, providing a worry-free ownership experience. By offering a luxury car subscription service, Mercedes-Benz is making its premium vehicles more accessible to a broader range of customers.
4. Porsche: Redefining Car Ownership with “Porsche Passport”
Porsche Passport is the German automaker’s answer to the subscription service model. Subscribers can access a variety of Porsche models with the flexibility to switch between them. This service allows users to experience the thrill of driving a Porsche without the commitment of purchasing one.
Porsche Passport is currently available in select cities, with plans to expand in the future. With this service, Porsche is redefining car ownership and making the luxury of driving a Porsche more attainable.
5. Audi: Delivering Convenience with “Audi Select”
“Audi Select” is Audi’s take on the subscription service model. The service offers a range of Audi models, from sedans to SUVs, and even includes insurance, maintenance, and roadside assistance. Members also have the flexibility to swap their vehicle twice a month, offering a variety of driving experiences.
This service is perfect for those who want the convenience of a car without the commitment of ownership. Audi is hoping to attract a younger, tech-savvy audience with “Audi Select”, and redefine what it means to be an Audi owner.
6. Lexus: Introducing Flexibility with “Lexus Complete Lease”
Lexus Complete Lease is a subscription service that simplifies the car ownership process. The service bundles the cost of the car, insurance, and maintenance into a single monthly payment, providing an all-inclusive experience for customers.
This service is ideal for those who want a hassle-free car ownership experience. With Lexus Complete Lease, Lexus aims to attract customers who value convenience and flexibility in their car experience.
7. Nissan: Expanding Options with “Nissan Switch”
Nissan Switch is a subscription service that allows users to switch between Nissan models. The service is designed to provide a flexible car ownership experience, with the freedom to change vehicles as often as daily.
With Nissan Switch, Nissan aims to provide a new way of experiencing car ownership. The service is currently available in select markets, with plans for future expansion. This innovative approach allows Nissan to cater to the evolving needs of its customers.